The way customers interact with businesses has changed dramatically over the past decade. Today, the majority of consumers begin their buying journey online. Whether they are searching for products, comparing services, or researching companies, their first interaction often takes place through a web

The digital marketing industry is changing rapidly, and businesses must adapt to new search behaviors. Traditional search engines like Google still drive significant traffic, but AI-powered platforms such as ChatGPT, Google AI Overviews, and Bing Copilot are now becoming major sources of recommendat